Wood, And Other Mediums

It was a sad day in both a world I care nothing about, and one I care deeply about. DeWalt, the makers of fine consumer-grade tools such as THE ORBITAL SANDER POPS STILL HASN’T RETURNED, recently announced that 2009 would be their last year as the sponsor of Roush Fenway NASCAR driver Matt Kenseth. They* attribute their decision to “the significant world-wide economic decline in the construction industry,” which means they clearly aren’t spending enough time in W.S. 51151. Nevertheless, whenever a tool company admits it** can no longer afford to do something it has done for years, even if that something is “pay for a car to drive in circles,” an adorable kitten in my soul dies.

*On an unrelated note, I always refer to companies as “they,” even though most editors tell me that they, as a business entity, should be referred to as “it.” A company is a group of people focused on a similar goal. Plural. Eat it.

**HYPOCRISY ALERT In this case, I’m talking impersonally about any number of companies. It feels more appropriate to use the singular. Leave me to my logic.